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CoreMatrix Systems Appoints Joan Rothman as Vice President of Marketing

RED BANK, N.J., Jan. 14 /PRNewswire/ -- CoreMatrix Systems(TM), a leader in implementing and developing Software as a Service (SaaS) solutions in the cloud, announced it has appointed Joan Rothman as vice president of marketing, effective immediately.

Rothman will be responsible for all marketing initiatives and corporate communications. She will be based in White Plains, N.Y. and will report directly to Frank McMahon, co-founder of CoreMatrix.

Previously, Rothman was chief marketing officer at Worktopia®, Inc., a meeting procurement solutions company. There she led branding of the company's new SaaS offerings, all marketing outreach programs, channel marketing and public relations. Prior to that, Joan headed marketing for Authentidate®, where she drove market planning, program execution, branding, media relations and communications for the company. Before joining Authentidate, Joan was vice president of Global Solutions Marketing at IBM, where she led global planning and marketing execution for IBM's top strategic alliances. Rothman was also a senior vice president at Dun & Bradstreet, and was a key member of the CEO's globalization team, responsible for all marketing efforts surrounding the launch of many key products and services.

"Joan has joined our executive team at an important time, just as demand for our expertise in SaaS solutions for cloud computing environments accelerates," said Frank McMahon, co-founder of CoreMatrix. "Our own marketing has grown more complex along with an increased need to bring sales and marketing business processes together for our clients in a cloud-based environment. We're fortunate to have Joan leading our marketing initiatives."

"I'm excited about joining one of the most respected cloud computing companies in the industry," stated Rothman. "I look forward to working with existing and new CoreMatrix customers and helping bring clarity to the cloud as more and more companies look for expert advice on moving to cloud-based solutions."

About CoreMatrix Systems(TM)

CoreMatrix ( is a leading provider of cloud computing consulting, and development and support services for SaaS solutions for mid-sized and Fortune 500 companies. With industry-specific experience gained from over 750 CRM projects, CoreMatrix is dedicated to helping customers extract more value from on-demand software applications, to quickly improve productivity and see a faster return on investment. CoreMatrix customers include American Express® Travel Management Services, Citrix®, Wyndham Hotels and Resorts and Kronos®. CoreMatrix, headquartered in Red Bank, N.J., has regional offices throughout North America.

SOURCE CoreMatrix Systems

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