By Kristen Jacoway | Article Rating: |
|
August 20, 2009 05:15 AM EDT | Reads: |
30,672 |
I have to admit--I'm hooked on Website Grader by HubSpot (www. websitegrader. com). The information I get on optimizing my website is pretty cool. I had never configured a 301 redirect (so if someone types careerdesigncoach.com instead of www.careerdesigncoach.com, they end up on my website and not get an error message) until I submitted my website for a grade. For a free website, the advice you receive on optimizing your website is pretty fantastic!
One of the items they grade are your inbound links to your website. I learned the importance of this in my certification as an Online Identity Strategist. Currently, I have 316+ inbound links. Part of Google's algorithm for ranking your site (this algorithm or secret sauce changes, so I'm not sure how much weight it is given), is to assess how many inbound links you have for your website.
photo credit: Mathieu Ramage
So, what's an inbound link? Well, there are many different ways to have inbound links, but probably the most common and easiest way for you to make an inbound link is to create it for yourself. How? Let's take a look:
1) Go to Technorati and search on blogs in your area of expertise.
2) Once you've come up with a list, look for high-ranking blogs.
3) Set up RSS feeds for these blogs or subscribe to them via email.
4) When you see a blog post where you can add value and show your thought leadership, leave a comment on their post. When you leave a comment, most blogs will ask for your name and website address.
5) Voila! You've just created an inbound link to your website.
Additionally, your blog comment will be indexed as a Google result, so when someone searches on your name, they will see your comment as part of your Google results. Leaving comments on other blogs has become part of my communications strategy. Not only does it create the inbound link to my website, but more importantly, it helps me to connect with other bloggers. When someone leaves a comment on my blog post, I will click on their website to learn more about them. How about you--do you learn more about the people commenting on your blog by clicking through to their website?
Cross posted at Career Design Coach
Read the original blog entry...
Published August 20, 2009 Reads 30,672
Copyright © 2009 Ulitzer, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
Related Stories
More Stories By Kristen Jacoway
Kristen Jacoway provides next generation personal branding, social media, and internet strategies to consult with professionals and entrepreneurs in a career transition.
- The Top 150 Players in Cloud Computing
- Cloud Expo New York Call for Papers Now Open
- Cloud Expo 2011 East To Attract 10,000 Delegates and 200 Exhibitors
- Cloud Expo New York to Attract More Than 8,000 Delegates
- Industry Experts Discuss the State of Cloud Computing
- Publishing Synergy: Blog, Twitter and Ulitzer
- NPR Asks: Will Cloud Computing Work in the White House?
- The Five Characteristics of Cloud Computing
- CIA was Headed to an Enterprise Cloud All Along: Jill Tummler Singer
- Cloud Expo New York Speaker Profile: Jill T. Singer – Federal CIO Emeritus